Marketing
The Department was established in1993, and it started with the Higher National Diploma in Marketing. This was in line with the Government of Ghana’s Educational Reform Prograqmme which sought to transform the existing Polytechnics into fully fledged tertiary institutions.
The HND programmme is designed to offer an opportunity to students to acquire knowledge and skills in marketing in order to contribute meaningfully and purposefully to the realization of objectives of organisations and the community at large.
(B) AIMS AND OBJECTIVES
The aims and objectives of these offerings are :
1. To provide skilled support staff and middle level marketing personnel.
2. To cater for the marketing needs of the varous identifiable sectors
of the economy by giving equal prominence to the public and private sectors.
3. To lay the foundation for the study of marketing at higher academic levels.
4. To provide opportunity for the Higher Diploma holders to advance to higher
professional and academic levels.
5. A major goal of the Department is to make the Polytechnic marketing oriented
indeed. We wish that the Polytechnic relates so well with all our customers and
stakeholders. We should help to cause every worker of the Polytechnic to embrace
the marketing philosophy, by treating all our customers as number one.
The current syllabus is under review to help meet the demands of today’s business.
The other programme run in the Department is the London Centre of Marketing (L. C. M.) programmes. It is currently being run at the following levels:
1. (a) Diploma in Sales and Marketing
(b) Diploma in Marketing and Human Resource
2. (a) Higher Diploma in Sales and Marketing
(b) Higher Diploma in Marketing and Human Resource
3. (a) Professional Diploma in Sales and Marketing
(b) Professional Diploma in Marketing and Human Resource
4. (a) Advance Diploma in Sales and Marketing
(b) Advance Diploma in Marketing and Human Resource
The advance Level will start with our next intake in April 2009.
(C) ACADEMIC STAFF
The Department is well staffed with eight full-time lecturers and three part-time lecturers.
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NO.
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NAME
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QUALIFICATION
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STATUS
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1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4
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Mr. Y. Sarpong-Kumankuma
Mrs. Alberta Osei-Owusu
Mr. K. Nkansah-Fordjour
Mr. George Anane-Takyi
Mr. Asiamah Yeboah
Mr. Alfred Atakora
Mr. Samuel Afriyie
Mr. Kwame Tutu
Mr. Paul Adade
Mr. Kwame Yeboah
ADMINISTRATIVE STAFF
Mrs. Mary Amoako
Mr. James Owusu
Mr. Ofosu Amofa
Mr. Michael Kodua
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B.A(Econs, Socio); Dip Ed; DipM; C.I.M (U.K.); ACIM
MBA (Marketing); BA (Econs/Soc); Dip Ed,
PG Dip M; C.I.M.; (U.K.); Adv. Dip in Acct. & Fin.;
Msc. In Bus. Adm.
M. A (Marketing).; BEd (Hons)
MBA (Marketing; DipM; MCIM; BEd (Hons)
Msc; BA Hons; Dip (Business Mgt.) Dip; Theo
Post Grad. DipM CIM; Post Grad Dip(Business Admin.)
Bsc Marketing, HND Marketing
Msc (Dev Policy & Planning)
BA; PG Dip (CIM UK)
D.B.S. (Secretaryship), Private Secretary
HND (Marketing)
HND (Marketing) - Awaiting Results
HND (Marketing) - Awaiting Results
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Lecturer(FullTime) -H.O. D.
Lecturer (Full Time)
Lecturer (Full Time)
Lecturer (Full Time)
Lecturer (Full Time)
Lecturer (Full Time)
Lecturer (Full Time)
Instructor (Full Time)
Lecturer (Part Time)
Lecturer (Part Time)
Departmental Secretary
Teaching Assistant
National Serviceman
National Serviceman
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STUDENT ENROLMENT
HND 1 (FIRST YEAR
Male Female Total
Full Time 148 66 214
Part Time 14 16 30
244
HND 2 (SECOND YEAR)
Full Time 126 56 182
Part Time 4 26 30
212
HND 3 (THIRD YEAR)
Full Time 99 47 146
Part Time 6 6 12
158
The Department now runs a part time, fee paying, evening programme. This is an evening programme (4:30 – 7:30, each working day). This programme is aimed at workers who cannot be part of the normal morning classes.
TOTAL ENROLMENT (HND PROGRAMMES)
HND 1 244
HND 2 212
HND 3 158
TOTAL 614
LONDON CENTRE OF MARKETING (L. C. M.) ENROLMENT
1. Diploma - 22
2. Higher Diploma - 15
3. Professional Diploma - 10
Total 47
SERVICE TO THE COMMUNITY
There has been cordial relationship between the community and the Department. The Department and its staff members have provided some special services to the following organisations.
1. Kumasi Metropolitan Assembly (Health Services Department; Kumasi
2. L..T. T. U. (Suame) – K.N.U.S.T), Kumasi
3. Juaben Rural Bank Ltd; Juaben
4. Bosomtwe Rural Bank Ltd; Kuntanase
5. Other Small Scale Organisations
Our doors are always open to all those who may need our services.
INCOME GENERATING ACTIVITIES
1. Offering marketing consultancy services to the business community
2. Recruitment of marketing/sales personnel
3. Training of sales/marketing staff
4. Launching of products/services, etc.
There is a permanent consultancy office in the Department. This centre is well equipped to meet all the needs of the local business community.
RESEARCH/WORKSHOPS/SEMINARS
Both lecturers and students are encouraged to undertake research on current challenges in marketing facing commerce, industry, organisations and co-operative societies in Ghana and any other area of study of interest in Marketing. Copies of the research findings are kept in the Department library as reference materials.
Seminars/workshops are organised, at least twice in a semester, with papers presented by academic staff and other practising marketers in industry, banking, commerce and other organisations.